Module Overview

This module teaches you how to stimulate existing donors to increase their contribution or to donate more frequently. The set of tools and techniques used to achieve this is called donor relations management.

NOTE: If you have trouble going through this course online, you can download the PDF of this course.

Why Strong Relations with Your Donors?

When you can convince existing donors to donate more, or to donate more frequently, you can increase the income of your organisation and make that income more secure.

What You Can Expect

This module will help you develop a donor relations plan and calendar that are suitable for your organisation.

Knowledge and Skills

At the end of this module you will know:

• The different steps in the donor relations cycle
• The importance of donor relations management
• The main reasons why donors give or stop giving
• Important aspects of reporting to donors
• Different ways on how to stay in touch with your donors
• What a donor database is and how it should be used

And you will have the skills to:

• Divide your donors into different groups
• Make the right mixture of donor communication channels and tools
• Develop a donor database and use it well

What You Get

Tools:

• Questionnaire to self assess your current donor relations activities
• Selecting the donor relations channels that are most appropriate for your organisation
• Donor relations plan and calendar

Certification:

• After completing the course and passing a brief exam, you can download an accredited certificate.

Note: To take the exam and obtain the certificate, you need to be signed in.

Course Requirements

• Basic computer skills: You should be comfortable using a computer.
• Internet connection: A stable internet connection for accessing course materials.
• Prerequisite knowledge: Strong Relations with Your Donors (optional but recommended).

How to Login

1. Visit our website: Go to Weaving Resilience East Africa.
2. Enroll in the course: Find the Strong Relations with Your Donors module and click “Join.”
3. Sign up or log in: Create a new account or log in with your existing credentials.
4. Start learning: Access the course materials in the “Catalogue” section.

Why Take the Course with Us?

• Expert Instructors: Learn from professionals with extensive experience in Strong Relations with Donors.
• Comprehensive Content: Covers all essential topics in a concise 2-hour format.
• Interactive Learning: Engage with interactive sessions and practical exercises.
• Flexible Schedule: Learn at your own pace with 24/7 access to course materials.
• Supportive Community: Join a network of learners and instructors for ongoing support.

Additional Support

• Technical Support: Available 24/7 to assist with any technical issues.
• Discussion Forums: Participate in discussions with peers and instructors.
• Q&A Sessions: Regular live Q&A sessions to clarify doubts and provide deeper insights.