Module Overview

This module explores effective communication strategies for CSOs, covering everything from crafting impactful messages to engaging with media, donors, and the community.

NOTE: If you have trouble going through this course online, you can download the PDF of this course.

Why Communications for CSOs?

Strong communication amplifies an organization’s mission, builds trust, and helps secure support. Whether it’s stakeholder updates or public outreach, effective messaging is key to success.

What You Can Expect

• Intro Videos: Fundamentals of strategic communication and audience analysis.
• Practical Exercises: Drafting press releases, social media posts, and newsletters.
• Media Engagement: Tips for interviews, press conferences, and crisis communication.

Knowledge and Skills

• Identify target audiences and tailor messages effectively.
• Leverage digital platforms for outreach and donor engagement.
• Develop a cohesive communication plan for various stakeholders.

What You Get

• Know-How: Core principles of impactful communication.
• Exercise: Create a mini communications strategy for a hypothetical campaign.
• Resources: Templates for press releases, social media guidelines, and style guides.
• Certification: Complete a short final project to receive a communications certificate.

Course Requirements

• Basic computer skills: Familiarity with word processing and email.
• Internet connection: Required for accessing multimedia lessons.
• Optional: Basic understanding of marketing or public relations.

How to Login

1. Visit our website: Go to Weaving Resilience East Africa.
2. Enroll in the course: Find the Communications Training Course.
3. Sign up or log in: Use your existing credentials or create a new profile.
4. Start learning: The course materials are under the “Catalogue” tab.

Why Take the Course with Us?

• Expert Guidance: Led by communications specialists.
• Hands-On Approach: Practical assignments to apply your learning immediately.
• Flexible Access: Learn anytime, anywhere.
• Peer Interaction: Get feedback from instructors and fellow learners.
• Relevant Case Studies: Real examples from CSOs to illustrate best practices.

Additional Support

• Technical Support: On-call assistance for any platform issues.
• Discussion Forums: Exchange ideas on messaging and outreach strategies.
• Q&A Sessions: Scheduled live sessions for advanced communication topics.